75 Years of Mopar_® Exhibition

Sponsored by mopar — June 1-December 30, 2012

The Walter P. Chrysler Museum is proudly hosting 75 Years of Mopar, a special exhibition celebrating the brand’s evolution from a basic parts department to a global service, parts and customer-care brand. 

75 Years of Mopar is told through two chronological storylines:

• Mopar as a Parts Department traces the brand’s creation and function along a timeline that precedes its official Aug. 31, 1937 trademark date through the mid-1960s.
• Mopar and the Muscle Car continues the story from the mid-1960s through today, spotlighting the enthusiast craze and subculture that fueled the brand’s reputation for top quality, trusted service and high performance.

Illustrating the 75 Years of Mopar narration are a number of muscle cars on loan from private collectors and historic artifacts, including parts in their original packaging and original parts manuals. 

Family-friendly interactives let even the youngest enthusiast experience how Mopar functioned long before computers revolutionized the process. Visitors can become a Mopar counter salesperson or a Marysville Parts Depot worker. Through another interactive, Mopar fans are invited to share personal stories – especially as they relate to racing and muscle cars.

The Mopar brand was officially trademarked in 1937 at a meeting during which executives chose “MoPar,” a contraction of the words “MOtor” and “PARts,” for Chrysler’s anti-freeze, the brand’s very first product. The 75 Years of Mopar exhibition also gives enthusiasts a chance to share their creative spin on the word’s roots.