Brand Heritage — Nash

1902   

Thomas Jeffery sells the first Rambler.

1910 

Thomas Jeffery dies.

1914  Jeffery introduces the Quad, a 4WD four wheel steering truck with steering at each end; Rambler cars are re-named Jeffery (in founder’s honor).
 
1917  Charles Nash buys Jeffery.
 
1918  Nash is car’s new name, new models feature OHV engines; Nash world's leading producer of trucks.

1921  Nash launches high priced Lafayette.

1924 

Lafayette discontinued, the wrong car at the wrong time.

1925  Lower priced Ajax marque produced.

1926  Ajax made into the Nash Light Six.

1929 

Nashes are given twin ignition OHV engine—this unique feature lasts to 1940.

1932 

Only GM and Nash make money; Nash out earns GM.

1934 

LaFayette name revived for low cost line.

1937  Nash buys Kelvinator to secure services of its president, George W. Mason, who succeeded Charles Nash.
 
1941  Nash 600 replaces LaFayette; has unitized body and low price, major success.
 
1948  Charles Nash dies.
 
1949  Nash Airflyte.
 
1950 

Compact Rambler introduced. 

1952  “Golden Airflytes” styled by Pinin Farina; Nash Healey sportscar debuts.
 
1952  Nash Metropolitan introduced.
 
1954   Merger of Hudson and Nash creates American Motors; President George Mason dies, succeeded by George Romney.
  
1956 

Nash Cross Country Wagon is first “hardtop” (no B pillar) wagon. 

1956 

Rambler compact dropped, applied to new larger car. 

1958 

Nash name dropped from full-sized line (although Romney considers these compacts) in favor of Rambler, the old subcompact known as Rambler reappears after a hiatus as the Rambler American.

1962 

George Romney resigns as AMC president to campaign for and win Michigan governorship. 

1963 

Entire AMC line named “Car of the Year” by Motor Trend.

1968 

Javelin introduced; AMX introduced. 

1970 

Hornet replaces Rambler American. The Hornet subsequently is calved (and then chopped) to make the Gremlin, the Eagle, and the Concorde; Gremlin is first US built sub compact.

1975 

Pacer, first US wide subcompact. 

1980 

Eagle is introduced—4WD passenger car; Renault buys minority share in AMC.

1983 

Renault Alliance introduced.


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