Brand Heritage – 1950-1959

1950     

Willys  Henry J compact introduced by Kaiser; Jeepster discontinued; Jeep trademark is registered in US and internationally.
 
1950  Nash 

Compact Rambler introduced. 

1950  Chrysler / Plymouth / DeSoto
 
Keller becomes Chairman—first since WPC’s death—and “Tex” Colbert is president. 
1951  Willys  Frazer discontinued, Kaiser re-styled; Henry J compact introduced.
 
1951  Chrysler / Plymouth / DeSoto
 
Hemi engine introduced, and power steering. 
1951    In 1951, Chrysler Corporation introduced its entry in the post-war horsepower race, a V-8 engine designed with hemispherical combustion chambers. Quickly dubbed the "HEMI®," (pdf) its power and efficiency made it an instant favorite for all sorts of motor sport vehicles.

1952  Willys  Willys car re-introduced (in addition to Jeeps).
 
1952  Nash  “Golden Airflytes” styled by Pinin Farina; Nash Healey sportscar debuts.
 
1952  Nash Nash Metropolitan introduced.
 
1952  Chrysler / Plymouth / DeSoto
 

Hemis compete (in Cunninghams) at Le mans and on the stock car circuit. Hemi put in DeSotos. 

1953  Hudson 

Hudson Jet compact introduced. This model’s disappointing sales convinces Hudson that a merger is necessary. Some Hudsons equipped for “severe usage” develop 200 hp and dominate stock car racing.

1953  Dodge  First Dodge V8.
 

1953 

Chrysler / Plymouth / DeSoto
 
Dodge gets a Hemi, a Cunningham is third at Le mans; d’Elegance show car is shown. First Chrysler fully automatic transmission. 
1954 Willys  Kaiser acquires Willys, thereafter known as Kaiser-Willys Motors; Henry J discontinued; Kaiser Darrin sportscar introduced (1 year); CJ5 Jeep introduced -- remains in production until 1983.
 
1954  Nash  Merger of Hudson and Nash creates American Motors; President George Mason dies, succeeded by George Romney.
 
1954  Chrysler / Plymouth / DeSoto
 
Dodge, DeSoto, and Plymouth get automatic transmissions. 

1955 

Willys  Kaiser and Willys marques discontinued—hereafter only Jeeps, as a product of Willys Motors of Kaiser Industries Corp.
 

1955 

Chrysler / Plymouth / DeSoto
 
First year of the “Forward Look”, first Chrysler 300, first Plymouth V8, Imperial a separate make. 

1956 

Nash  Nash Cross Country Wagon is first “hardtop” (no B pillar) wagon.
 

1956 

Nash 

Rambler compact dropped, applied to new larger car. 

1956 

Dodge  Dodge “Sweptside” truck; Dodge Daytona 500 Hemi model introduced.
 
1957  Chrysler / Plymouth / DeSoto
 

“Flite Sweep” styling offers fins, low profile created by use of torsion bar instead of spring suspension; Highest market share for next 39 years. 

1958 

Nash  Nash name dropped from full-sized line (although Romney considers these compacts) in favor of Rambler, the old subcompact known as Rambler reappears after a hiatus as the Rambler American.
 
1958  Chrysler / Plymouth / DeSoto  Share in SIMCA purchased; SIMCA began in 1934 by building the Fiat Balilla in France. The SIMCA 5 (Fiat Topolino) and the SIMCA 8 (Fiat 508C Balilla) followed, both Airflow influenced. In 1950 came the SIMCA 9 which became the SIMCA Aronde and lasted until the mid 60’s. In the mid-‘50s SIMCA acquired Ford France; SIMCA Horizon* is the inspiration for the American version.
 
1959  Chrysler / Plymouth / DeSoto
 
Wedges replace the Hemi. Simcas are imported for US sale. 


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Walter P. Chrysler Museum

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