Brand Heritage – 1940-1949

1940   

Willys  Willys delivers two prototypes, both with 2 or 4 WD, one with 4 wheel steering; Overland renamed Americar.
 
1940  Chrysler / Plymouth / DeSoto
 

Thunderbolt and Newport show cars are shown. Walter Chrysler dies. Safety rim wheels introduced.

1940   

The Jeep Story 1940 - 1970 (pdf) -- In June 1940, the U.S. military informed automakers that it was looking for a light reconnaissance vehicle to replace the Army's motorcycle. 

1941  Willys 

Willys unit accepted, incorporating modifications from submissions by Ford and American Bantam. First units produced of eventual 368K from Willys and 232K from Ford.

1941  Nash  Nash 600 replaces LaFayette; has unitized body and low price, major success.
 
1941  Chrysler / Plymouth / DeSoto
 

Last models (year ’42) are produced without plated trim due to strategic need for chrome.

1941   

The Thunderbolt and Newport Show Cars, 1941 (pdf) - In 1941, Chrysler built two concept cars: the Thunderbolt and the Newport. No mere flights of fancy, these automobiles were based on solid engineering and proven technology, as would be many of the advanced Chrysler design concepts in the coming years. 

1941  Dodge 

Chapter Seven — Chrysler Goes to War (pdf)

1942  Chrysler / Plymouth / DeSoto
 
’42 DeSoto has hidden headlamps. Production stops for war. By wars end Chrysler will produce, among other things, 397,209 trucks, 25,507 tanks, 3 billion cartridges, and 175,000 engines of all types.
1942   

The War Effort 1942 - 1945 (pdf) -- Doug Fraser retired President, United Auto Workers, Oral History Interview. 

1945  Willys  First civilian model CJ2A.
 
1945  Willys  Kaiser Motors set up to produce Kaiser and Frazer marques.
 

1945 

Dodge 

Dodge introduces the “Power Wagon” truck—the civilian version of a military truck.  

1945  Chrysler / Plymouth / DeSoto
 
Re-conversion to car production begins July, Chrysler begins production in December.
1945  Dodge 

Chapter Eight — Postwar Adjustments (pdf) 

1946  Willys  Jeep Station wagon appears; First Kaisers and Frazers sold (1947 models).
 

1946 

Chrysler / Plymouth / DeSoto

Town and Country convertible and sedan introduced, replacing wagon.

1946 

 

Working for Chrysler - Like joining a family, 1946 (pdf) -- Bruce Thomas retired Chrysler Engineer, Oral History Interview.

1947 

Willys  All assets of Graham Motors (controlled since ’44 by Joseph Frazer) are transferred to Kaiser Frazer.
 

1947 

Hudson 

Step-down design used on Hudson. 

1948 

Willys  First Jeepster produced.
 
1948  Nash 

Charles Nash dies. 

1948 

Dodge  “Pilot House” Dodge pick-ups appear.
 
1949  Nash  Nash Airflyte.
 
1949  Chrysler / Plymouth / DeSoto
 
As a “Second Series” the corporation offers re-styled cars; Virgil Exner joins Chrysler.


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Walter P. Chrysler Museum

One Chrysler Drive | CIMS 488-00-00
Auburn Hills, MI 48326-2778 USA
Phone: 248.944.0432 | Fax: 248.944.0460
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